David L. Workman
 Developing and leading public involvement, public education, and public relations programs and campaigns that get results for clients and their customers.
Creating and supporting teams, partnerships and coalitions to make things happen.
Facilitating meetings to help groups move effectively from brainstorming to results.
Career at a glance:
| 1997-present |
Founder and President,
Workman and Associates, Inc. |
| Help work teams
(at the executive level, staff level and grass-roots) plan,
organize and execute projects that achieved tangible results
in eight to 12 weeks. Assess conflict in organizations, and
assist with strategies to manage conflict. Holds certificates
in two-party and multi-party dispute resolution |
|
| Present |
Director of Communication
and Education,
Washington Department of Ecology |
Leads public information,
public outreach and education services for the public agency dedicated
to working with Washington residents to leave a legacy of clean
air, clean and plentiful water resources, healthy land resources
- and generations of people who are knowledgeable about natural
systems and how they work.
|
| 2000-2005 |
Director of Communications and Strategic
Partnerships,
Washington Department of Social
and Health Services |
| Established an agency-wide
communications partnership involving all major public service
delivery areas for the state agency that serves 1.3 million people – one
in five of the state’s residents. The agency is a major
partner in providing care and protection for children, care and
protection for vulnerable adults, rehabilitation services for
children and adults, community economic services, and medical
services. |
| 1999-2000 |
Communications Coordinator,
Washington State Year 2000 Office |
| Organized and led inter-agency
and public / private-sector teams that produced high-demand,
quick-turnaround products and events that fulfilled a public
need and received national recognition. |
| 1989-1999 |
Communications Director to two state agencies: Washington Department of Wildlife (1989-93) and Department of Natural Resources (1993-1999) |
| Developed and led creative teams that achieved clients' objectives. Developed and managed budgets exceeding $1,000,000 |
| 1968-1989 |
Multi-faceted career in journalism spanning six media markets, three national news corporations, and three family-operated enterprises. |
| Diversified experience as reporter, editor, statehouse correspondent, political columnist, and senior manager of news operations. Author of a "Centennial Portrait" and "Centennial History" of Washington State. |
|
RESULTS
Developed, from scratch, a results-oriented, integrated communications program for a diversified public agency that generates $250 million in revenue per year.
Result:
Delivery of public information to Washington households 3 million to 13 million times each month over a 4-year period through news coverage by print and broadcast news media.
Developed clear, persuasive information that overcame resistance
Result:
A $2 million legislative appropriation
in 1993 to fund a new watershed
protection initiative; A $6.4 million legislative appropriation in 1997 to fund a forest management initiative that provided for three thinning, pruning and fertilizing to increase timber production in every region of Washington.
Provided leadership in creating a nationally recognized education/forest management partnership (community, school district, multiple state/federal agencies).
Result:
Students are gaining real-world education and field experience in managing a state forest that's now known as "Washington's largest classroom".
Coordinated communications for the Washington State Year 2000 (Y2K) Office, organizing and leading diverse teams of public and private-sector experts that quickly and effectively produced a state-of-the-art, three-volume series of comprehensive Washington State Year 2000 Readiness Reports as well as a statewide series of news events and news media briefings.
Result:
John Koskinen, Chair of the President's Council on Year 2000
Conversion, cited Washington State as a "leader in providing credible and
useful information to its citizens in innovative ways."
Dave
is available through the Center for Continuous Learning at South
Puget Sound Community College (SPSCC) serving the state capital
and surrounding area by teaching professional development classes
and providing consulting services to public agencies. |
